Priya Jayaraman, as the Director of Communications and Academy at eGov, oversees all communication initiatives, including brand management, marketing, content creation, social media, and public relations. In addition, she leads DIGIT Academy, a free, open, and self-paced learning platform designed to provide high-quality skills for individuals aiming to contribute to large-scale digital transformations.

She brings over 20 years of global experience across advertising, content, and early-stage start-ups. Prior to joining eGov, Priya founded, built, and sold the award-winning advertising agency Propaganda India. Her major focus areas have been growth marketing for start-ups, P&L management, and people management, where her entrepreneurial spirit and hands-on leadership have consistently driven growth and innovation.

Priya’s career has been shaped by her passion for India and its development, which began with leading a youth initiative in 1997. Her role at eGov allows her to continue this journey, leveraging education and technology to contribute to India’s digital future.